I put it on my bag upside down, really makes people go "huh..." Like, the kind where you can tell that they want to know more, but feel awkward and don't know how to ask about what this pin means and why its upside down. You can smell that feeling on them. Taste it in the air. If I could bottle that smell I wouldn't share it, I'd keep it for myself forever. But you can't bottle it. If you also seek this intoxicating social interaction, you need this pin.